CSI 3000 is a little building company that was founded in 2010 by Rey Rivera. a Undertaking Manager with a wide scope of building experience. CSI 3000. Inc. was founded on a committedness to go the prima Minority-Owned Contractor in the Chicago-land Region. From origin. their focal point has been wholly client based so as to guarantee that their clients are wholly satisfied from construct to completion of the undertaking. Their end is to make a superior Minority Business Enterprise ( MBE ) option for proprietors by constructing a company that understands the concern of building. Describe the mark client for the product/service in footings of relevant features that impact the selling scheme. including location ( how it is reached ) and purchasing wonts. CSI 3000’s mark market includes big general contractors who need reliable solutions to carry through MBE demands and fulfill diverseness ends. Servicing the Governmental. Industrial. Residential. Civil. & A ; Commercial Sectors that need a dependable concrete company to acquire the occupation done within budget and on clip. By accomplishing this. CSI 3000 has an office in the Pilsen community within the metropolis of Chicago.
They are centralized within the metropolis so that they have are able to entree any undertaking within the metropolis or environing suburban countries. CSI 3000 has a assortment of equipment and tools such as shit trucks. bay lynxs. excavators. hydraulic roars. and assorted concrete compactors. With entree to this equipment. they have been able to vie with other good known contractors by being able to maintain their costs down. Bing signatory to a several brotherhoods gives CSI 3000 another competitory advantage by holding a squad of extremely skilled and trained professionals with assorted technology. undertaking direction. estimating and trade backgrounds. Using a staff with 15-40 old ages of experience CSI 3000 stresses the importance of go oning site and safety preparation to all staff. every bit good as integrating of new technological progresss into their day-to-day work. Identify each client segment’s specific wants and needs. Explain why they buy your company’s merchandise or service. or a competing merchandise or service. CSI 3000’s clients are from residential. authorities. industrial. and commercial industries and have a broad scope of demands for our work. Development companies will utilize their services for new place building such as new pavements. garage tablets. kerb. and troughs. The authorities sector presently uses our services for add-ons to universities and public office infinites which can include new foundations. wharfs. controling and slabs to delving for that new infinite. CSI 3000 has an extended list of relationships with stuff providers for ready mix. trucking services. tools. and equipment to maintain our cost at an all clip low. All of these industries have a feasible usage for our services and with our extended experience along with our competitory monetary values CSI 3000 is going one of the taking concrete building companies in the Chicagoland part. Justify how good your product/service satisfies client wants and needs. Identify any wants and needs that are non met by your product/service. To warrant their services CSI 3000 asks others to reach their current and past clients for referrals and recommendations. They have met all of the demands of their clients. and have gone supra and beyond to guarantee that the work is done within the clip allotted and within budget. CSI 3000 has been able to salvage their clients money by utilizing their relationships with providers and maintain cost at a low market monetary value. In April. 2012. CSI 3000 became portion of a joint venture with Abbey Paving. They both agreed to an investing trade that would give CSI 3000 the fiscal stableness and strength to serve their client’s needs without holding to worry about happening support for undertakings.
Analyze your product’s place in relation to the competition. Identify 3–5 chief rivals. Explain how your merchandise differs in footings characteristics. map. quality. monetary value. handiness. trade name image. etc. Explain why this distinction is of import to your clients. CSI 3000 has been able to vie with similar companies in this industry. Mr. Rivera stated that in order to remain competitory and do money one must make relationships. They have to wish you in order to maintain hiring you. ( Rivera. 2013 ) When you find a manner to salvage a client money. they will be your friend for a long clip. In the past Mr. Rivera was a Undertaking Manager at a non-profit organisation that
helped building companies grow their concerns. while working with larger companies. While in this place he was able to make relationships with other contractors such as Walsh Construction. Wight Construction. and F. H. Paschen ( merely to call a few ) and became their friend. When he decided to go forth his place at this other organisation he had the support of these big contractors that were willing to give him a opportunity. It is non easy to acquire a meeting with these companies let entirely see you for a undertaking. but because of the relationships he built CSI 3000 was able to vie with other good know concrete companies such as Scurto Construction. DeGraf Builders. and Reliable Construction. This is merely a few companies that CSI 3000 competes with. but within a 3 twelvemonth period this company is already every bit good known as these other companies that have been in concern for several old ages. Though this may non be an of import factor for their clients. but it is able to assist maintain costs low and know that the occupation will be done right. Describe the beginning of competitory advantage for your merchandise. Evaluate sustainability of this beginning of advantage. •CSI 3000 has been able to construct strong relationships with major contractors ( i. e. Wight. Skender. Paschen and others ) as a reliable. high quality MBE contractor. •CSI 3000 has entered the 2013 building season virtually debt free. •CSI has a strong on the job capital place built on dependable resources and current relationships to maintain them competitory within the building industry. Assess the long-run sustainability of the beginning of distinction and competitory advantage. CSI 3000’s scheme is to remain focused on the market and the type of work that they know best. They will go on to corroborate viability of their concern construct every twelvemonth. This is of import because without being an plus to others. they must re-strategize their concern theoretical account. They will go on to place reputable partnerships within the industry so that they continue to remain competitory in the altering market. Show the ability to present quality building and fiscal consequences for a secure concern theoretical account and perchance make the foundation for more traditional funding relationships. Use the five “P’s” of marketing to your merchandise analysis. Product CSI 3000 is known as the concrete contractor of pick to non merely supply a valuable subcontracting service. but does so at guaranting quality. productiveness. and the ability to run into the necessary undertaking ends that are demanded by the
Monetary value: CSI 3000 is known as a quality concrete contractor. we are besides recognized as a Minority Business Enterprise within the City of Chicago. As there are limited companies that can supply quality service and assist clients run into project ends. CSI 3000 services come at a premium. General Contractors will lief pay for quality service from a minority concern endeavor.
Topographic point: CSI 3000 is fortunate to hold a figure of proprietors and general contractors who seek the service of CSI 3000. We are readily available to our clients. and our name and figure is passed along to other members within the companies in which we work. We provide our services within the Chicagoland part and have found an copiousness of work to prosecute.
Promotion: CSI 3000 has a company web site to give information about CSI 3000 services. past clients. safety records and the ability to make us straight. In some cases CSI 3000 focuses on direct contact with our clients either through electronic mail. or phone call.
Peoples: CSI 3000 staff continues to emphasize the positive relationship with our clients and the cardinal valuable service that we provide. Our one on one interactions and direct relationship with clients play a critical function in future concern development.
Market Position Analysis: Merchandise Position versus Competitor Product Position
Needs of the ConsumerRating of Your Merchandise
( Use a graduated table of 0–2* ) Evaluation of Competing
( Use a graduated table of 0–2* ) Evaluation of Competing
( Use a graduated table of 0–2* ) Evaluation of the Competing
( Use a graduated table of 0–2* )
Monetary value 2111
Our monetary values are difficult to crush. But because we are a newer company our image is non every bit known as our competition. Comes significantly close to our monetary values. but are unavailable during winter months. Known in the industry. Low monetary values. work is consistent. but is known to drive up monetary values during building. Change OrdersHave been in concern for several old ages. Family owned and known in the industry. Monetary values are high but known for their good work.
* On the graduated table of 0–2: 0 indicates “need non met. ” 1 “indicates need partly met” . and 2 indicates “need to the full met. ”
CSI 3000. ( n. d. ) . CSI3000 Tres Mil “Creating Concrete Possibilities” . Retrieved September 11. 2013. from CSI3000 Tres Mil: hypertext transfer protocol: //www. csi3000. com/Pages/default. aspx Rivera. R. ( 2013. September 10 ) . Chief executive officer. ( B. Arteaga. Interviewer )